The project is located in an area with exceptional urban qualities: a 50 m wide by one kilometer long void in the urban fabric left by the former landing strip of an abandoned military airport in the northwest quadrant of the city. The project defines a clear and recognizable identifying image that simultaneously works at two different scales:

• The Urban Scale, where the rhythmic alternation of different paved surfaces and/or vegetation produces an overall image that alludes to the structure of a text or a writing left by an abstract calligraphy that designs a vast canvas based on scanning, repetition and rhythm.
• The Human Scale where, on the contrary, the design dedicated to each single area is differentiated according to function, colours, use, etc.